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The Cost of Flying Blind: Why Local Intelligence is the Ultimate Risk Mitigation
In development and investment, there is a critical difference between market data and regional intelligence . Market data tells you how many cars pass through an intersection. Regional intelligence tells you what happens when those cars stop. Too many projects are approved based on spreadsheets alone. That gap between high-level data and actual street-level reality is where financial risk hides. This is one example of how we approach risk, planning, and regional decision mak
Cody Jones
Feb 22 min read


Sky Watchers and Interstellar Wanderers: Reclaiming Old Magic in Appalachia
Introduction: The Enduring Imperative of Cosmic Alignment The human endeavor to construct civilization has always been intrinsically linked to the celestial sphere. Across continents and epochs, the night sky served as the original master clock, calendar, navigational grid, and spiritual compass. Our ancestors were, in the most profound sense, sky watchers whose sophisticated observations formed the bedrock of their culture, religion, and applied science. Their survival, soci
Cody Jones
Dec 12, 20255 min read


Our Favorite Charlottesville Stores |Weekend Adventure | Downtown Mall
We spent the afternoon in Charlottesville at the Downtown Mall, one of the best walkable retail areas in Virginia. Places like that remind you what a strong local vibe feels like: people out together, small shops thriving, community energy everywhere. As Dogwood & Deathcap grows, we want a physical space that captures that same feeling, a storefront that reflects who we are, gives back to the community, and becomes a place people want to gather. So this was a little research
Cody Jones
Dec 6, 20252 min read


Why We Chose “Sales to Mission” for Dogwood & Deathcap
Dogwood & Deathcap is a business with a clear purpose: We’re in business to rebuild community strength, starting here at home. Every purchase helps make real improvements possible. Most places don’t fall apart all at once. They decline slowly, schools underfunded, history neglected, local culture fading into convenience. We’re not willing to just watch that happen. What We Do Dogwood & Deathcap funds and organizes small but important improvements in our community. Right now,
Cody Jones
Dec 5, 20252 min read


The First Sale - November 2025
Dogwood & Deathcap made its first sale! Founder Cody reflects on the monumental shift from idea to reality, the power of family vision, and the brand's Appalachian pulse.
Cody Jones
Nov 30, 20252 min read


The Huntingdon Project
Huntingdon is one of Roanoke’s oldest surviving homes, built in 1819, older than the city itself. The city once eyed it for demolition, but a budget pause sparked a community rally. Neighbors, historians, and local groups are now working to save it. Dogwood & Deathcap isn’t leading the effort, but we’re part of the coalition supporting the fight to preserve this irreplaceable piece of Appalachian history.
Cody Jones
Nov 22, 20253 min read


The Living Tradition of Appalachian Storytelling
In Appalachia, storytelling is survival, memory passed from porch swings to future generations, where laughter softens the grief.
Cody Jones
Nov 18, 20254 min read


The Sky Ray: A Recent Encounter and a New Entry into the Lore of Atmospheric Beasts
A glowing, manta-like creature emerged from a cloud. Fast. Silent. Alive. We’re calling it the first documented “Sky Ray.”
Cody Jones
Nov 11, 20254 min read


Working Toward Ensuring Youth Equity in Bedford County
In October 2025, Dogwood & Deathcap began reviewing how Bedford County invests in its youth. After confirming no system tracks recreation or education spending by district, we drafted the Resolution for Ensuring the Equitable and Transparent Distribution of Youth Resources in Bedford County. It’s now with our District 1 Supervisor for sponsorship to promote fairness, accountability, and equal opportunity for every child.
Cody Jones
Nov 5, 20253 min read


The Cost of Transparency: Where We Stand in Bedford County
We’re digging into Bedford County data. If the numbers exist, we’ll share them, if not, we’ll make sure they’re tracked and public.
Cody Jones
Oct 28, 20253 min read


Seeking Transparency in Bedford County’s Recreation and School Funding
What began as a frustrated post about canceled youth soccer games grew into a call for countywide transparency. After seeing neglected fields and uneven investment, I filed FOIA requests to uncover how Bedford County allocates funding for schools and recreation.
Cody Jones
Oct 15, 20255 min read


The New Frontier | Authenticity in Marketing
Don't lose your authentic brand voice with AI writing.
Cody Jones
Oct 15, 20252 min read
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