The First Sale - November 2025

Yesterday, Dogwood & Deathcap made its very first sale.

IT’S ALIVE! (in my best Gene Wilder - Dr. Frankenstein).

One crew neck. One person saying, “I believe in what you’re building.”

It came from family, which makes it mean even more.

A Family’s Vision

Family has a way of seeing the dream before the world does, and in small Appalachian communities like I grew up in, family is foundation.

They see the late nights, the messy evolution of an idea, the self doubt, the quiet hopes you don’t say out loud. They watch you turn a handful of ideas into something you can actually hold.

And now, something tangible, something real, one sweatshirt, is just the beginning.

Threads of Appalachia

Dogwood & Deathcap isn’t a big brand. It’s not supposed to be. It’s a small Appalachian company from the Blue Ridge trying to do something true to our roots.

• Telling real stories, and weaving those stories, the culture, like threads into our store offerings.

• Then, walking 10% of every profit back into the place that raised me: the Blue Ridge, Bedford County, Roanoke, the surrounding hills and hollers that taught me.

The first sale won’t save a historic home by itself or approve a resolution.

But it changed something else.

It turned this from an idea into a living thing.

Dogwood & Deathcap has a pulse now.

Thank You for Being Here at the Start

To everyone, reading this, following along, sending messages, sharing posts, or just quietly rooting for this thing, I appreciate you more than you know.

Dogwood & Deathcap has a long way to go, but today felt like the beginning.

So, here’s to the first one (raises metaphorical glass as a toast).

And the next.

Thank you for being here at the start.

- Cody

Founder, Dogwood & Deathcap